Developed marketing strategy and executed tactics for a 50-year-old manufacturer of hand-crafted wallpapers seeking revenue growth after an extended period of flat sales.
Established sales and marketing strategy and tactics for a family-owned specialty printer that sought to move from organic, referral-based sales to targeted growth.
Engaged in strategic business consulting projects for mission-driven organizations.
Drove investor marketing assets and go-to-market plan for this beverage startup. (Acquired by Eternal Beverages, Inc. in 2013.)
Created sales and marketing processes for a rapidly growing roaster based in Viroqua, Wisconsin.
Led all marketing initiatives to triple this specialty coffee roaster’s revenues over a 5-year period.
Created and executed the 2003 and 2004 marketing plans and tactics for this hedge fund consultancy’s suite of financial products. (Acquired by FourWinds Capital Management in 2010.)
Bedrock Brands Marketing Agency
Consultant, Retail Vertical
Dec 2002 – Aug 2003
Contracted to determine the viability of branded coffee programs for the convenience store channel. (Acquired by Ernst & Young in 2014.)
Developed and executed programs for the company’s roster of Fortune 500 clients seeking consumer engagement activation through retail channels.
Partnered with companies including Barnes & Noble Booksellers, Westin Hotels, and Aramark Foodservice to introduce the brand to regions without company-owned cafes.